Although it was faced with marketing problems in the 1990s, over the years, Apple has embraced innovation in the manufacture of its various products to emerge a leading global brand.Īpple Inc. Steve Jobs and Steve Wozniak started the company in 1976 (Wozniak para. The company’s main product lines include the iPhone, personal computers, and the iPod music store. In addition, the writer shall also attempt to link the three theories with the social phenomenon cause by Apple and its products.Īpple Incorporated is a global company that manufactures software, computers, and consumer electronics. Under the theoretical analysis section, the conflict, functionalist and interactionalist theories shall all be defined. The influential players behind the success of Apple at its inception will also be assessed, along with tracing some of the historical events of Apple. The paper begins by tracing the historical background of Apple and what caused the emergence of this social phenomenon. The current research paper endeavors to examine the social phenomenon cause by Apple and its products. This means that consumer taste now shapes technology, as opposed to the needs of a business. Investors also value the Apple brand highly, and this is indicative of a significant cultural shift (Miguel and Vance para. This is indicative of one of the most stunning turnarounds in the business world in recent years, bearing in mind that the company had almost hit rock bottom a decade ago. Today, Apple is the most valuable brand in the technology industry having surpassed Microsoft (Miguel and Vance para. Consequently, Apple has gained global repute as a leading brand. Over the years, Apple has painstakingly embraced innovation and technology in the manufacture of high-end products that have given it a niche in the market. Currently, the company’s main products include the iPad, iPhone, the iPod music store, and the iMac.
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